We helped CEC revitalise their brand & showcase their strengths.

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CEC is the leading waste management software on the market. Sustainability and rethinking waste will become even more important in the future. With CEC at your side they will help you capture the key data with a waste management audit to start making relevant changes. They help hospitality, manufacturing and other corporate businesses.

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The challenge

Before launching marketing campaigns CEC needed help with revitalising their branding with new videography, landing pages, branding, digital strategy, automations and data collection.

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Our process

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Step One

We began by conducting market research to understand the target audience and identify key pain points and needs. Based on this research, we developed a new brand strategy that focused on highlighting the company's unique selling points and emphasising the benefits of their products and services.

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we implemented a variety of tactics to improve the company's online presence, including:

  • Creating new landing pages with compelling copy and design that effectively communicated the company's value proposition and encouraged visitors to take action.

  • Developing a series of marketing videos that showcased the company's products and services in action and helped to build trust and credibility with potential customers.

Step two

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We then provided consultancy on multiple area’s:

  • lead generation campaigns and digital marketing strategies that the company can launch in 2023 effectively.

  • Hubspot training

  • Discovery call / Sales training

Step three

In conclusion

By conducting market research, developing a new brand strategy, and implementing a variety of online marketing tactics, we were able to revitalise our client's online brand and improve their lead generation efforts.

“CEC as a growing software brand and business in the Sustainability sector were looking for a partner to help grow and promote CEC.

Rory and all the team at CSM Agency made the whole process from initial contact to present very seamless, efficient, goal driven, cost effective and kept us motivated.

They helped us to embrace the technology tools they use to help grow our brand. They are conscious of budgets and timelines and bring something different which we really like. We look forward to continue working further with them as our business evolves. Highly Recommend them.”

Colin Murphy - Marketing Director, CEC

Colin Murphy

Marketing Director, CEC

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