We helped to Increase Appliances Delivered’s Online Revenue by 258%

Appliances Delivered is one of the largest providers of appliances and have a huge range of items across all leading brands such as Whirlpool, Bosch, Miele, Neff, Nordmende, Hotpoint and Indesit.

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Appliance Delivered Case Study

The challenge

Among its initial challenges were the acquisition of new customers, driving online traffic, and selling profitably

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Our results

258%

Increase in users to the website since working together

70%

Increase in Conversion Rate since working together

90%

Revenue Growth since working together

Our process

Google Analytics Traffic Screenshot
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We initially worked with the Appliance’s Delivered to improve their CRO. We started by analysing their website's analytics data and identifying areas of improvement. We then made changes to the website's design and layout, including adding clear calls-to-action and making the website more user-friendly.

Step One

LED TV

Step two

By focusing on customer acquisition, the CSM team drove site visitors through Google / Social ads.

We first set up a Google Merchant Center account for the retailer and started promoting their products through Google Shopping Ads. We also ran social media ads on platforms like Facebook and Instagram to increase brand awareness and drive website traffic.

New vs Returning Visitor Pie Chart

Step three

We then set up a newsletter for the retailer. This helped them to stay in touch with customers and promote new products and sales.

In conclusion

Our efforts to improve CRO and promote Appliances Delivered products through SEO, Google Merchant Center, Google Shopping Ads, social media ads and newsletter helped AD to significantly increase their online revenue.

“CSM Agency have been an excellent performance growth partner, showing an ability to be flexible and effective throughout our time working together. I would highly recommend them.”

Michael - Ecommerce Director, Appliance Delivered

Michael

Ecommerce Director, Appliances Delivered

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